![]() You’ve published a product page for your website. Because they can tell you how people are finding your website. Search terms can help you optimize your content for better SEO results. Here’s how: Why Search Terms Matter for SEO That enables you to reach more customers. That’s incredibly useful information.īecause you can use search terms to optimize your content or ad campaigns. Search terms tell you exactly what people are searching when they find your website or search ads. (If you’re interested in learning more about keywords, check this out: What Are Keywords and How Do You Use Them?) Why Do Search Terms Matter? That match means your PPC ad might display for a search term that’s similar to the keyword you’re targeting. And synonyms for those keywords can trigger a match. On the pay-per-click (PPC) side, you can tell Google Ads which keywords to target. If you’re ranking well for “used camping equipment,” Google might display your ranking content in response to the “pre-owned” search term. So, when someone types “pre-owned camping equipment” into Google, Google knows that’s the same thing as “used camping equipment.” It can tell when a search term is related to another word or phrase. They don’t necessarily care about using precise keywords. People type all kinds of variations of common words and phrases into Google. In SEO and paid search ads, you choose the keywords you want to target (keywords).īut you can’t choose exactly what people type into Google (search terms). Because it’s what the user actually typed into Google. “Pre-owned camping equipment” is a search term in this case. But you might get traffic from people searching for “pre-owned camping equipment.” If you’re targeting “used camping equipment,” that’s your keyword. But a keyword is a particular word or phrase you might try to rank for. You’ll also learn how to use search terms in your SEO and paid search advertising efforts.Ī search term is what a user types into Google. ![]() In this post, you’ll learn everything you need to know about search terms. That’s because you can use this knowledge to get better search engine marketing results. You need to understand the Google search terms people use to find your website or ads. That’s because a search term is anything you type into a search engine. Maybe misspellings for this brand are also partly to blame for this.Think of the last thing you Googled. There also is a pizza chain called "mod". Wait a min - is Google confusing Moz with Mozarella? If so, then this could be why there is such a huge spike for Moz. Google is showing pizza related keywords for Moz. To figure the reason for this issue, all you need to do is scroll down the page to view the related queries shown for "Moz" Now let's see why it looks like Moz has significantly more searches than Semrush & Ahrefs This is why the chart shown is so misleading. However, since Google Trends emphasizes the trending nature of the chart, it looks like Ahrefs has caught up with Semrush in total search volume. Over the last 12 months Ahrefs has grown much more than Semrush, but it's total search volume is still lower than Semrush. Semrush went from 60,500/mo to 74,000/mo in last 12 months, a growth of 22%.Īhrefs went from 33,100/mo to 49,500/mo in the same time frame i.e. To understand this, let's look at search volume growth for semrush and ahrefs over the last one year. If the chart was drawn based purely on search volumes, then the Ahrefs spike would've seemed much smaller and the relationship between the two (if any) could've been lost. So, when it shows the graphs of Ahrefs and Semrush over the last 18 years, it finds that they both peaked in Sep 2022 (current month). Google Keyword Planner is the right tool for comparing actual search volumes.īasically, every graph that Google Trends draws is normalized to 0 and 100, where 100 is the peak in the timeframe we've requested. Google Trends was built to see the trends of keywords and to compare between trending keywords. This helps us see the trends, and emphasizes spikes in searches compared to increase in volume of searches.Ģ. Google trends data is presented as an index that is normalized from 0 to 100. Here is an long article from 2016 by a Google data jounalist that explains how Google trends works.ġ. To understand this we need to know how Google Trends works and what purpose it serves.
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